TPD Compliance

We Are Vapes, we’re committed to selling only safe, regulated vaping products that comply with UK and EU legislation. This page explains what TPD compliance means and why every product we stock has been rigorously tested and approved.

What is TPD?

TPD stands for Tobacco Products Directive (2014/40/EU). It’s a regulation created by the European Union to control how tobacco and tobacco-related products are manufactured, packaged, advertised, and sold across EU member states and the UK.

The TPD was established with one main goal: to protect public health by ensuring that all tobacco-related products meet strict safety and quality standards before they reach consumers.

What Does TPD Regulate?

The directive covers:

Manufacture – How products are made and what ingredients they contain
Packaging – Requirements for child-resistant and tamper-evident packaging with clear warnings
Labelling – What information must appear on packaging
Sales and Display – Where and how products can be sold
Advertising – Restrictions on how products can be marketed
Ingredients – What substances are allowed or forbidden
Testing – Independent verification that products meet safety standards
Age Restrictions – Ensuring products aren’t sold to minors

Why Does TPD Apply to Vaping?

Although e-cigarettes and e-liquids don’t contain tobacco leaf, they’re still regulated under TPD because they contain nicotine, which is extracted from the tobacco plant.

Nicotine derived from tobacco contains the highest concentration of the substance in any natural plant source. Even though synthetic nicotine now exists, any product containing nicotine—whether from tobacco or synthetic sources—falls under TPD regulations.

This means all vaping products sold in the UK must comply with the same strict standards as traditional tobacco products, ensuring consumer safety and quality control.

When Did TPD Come Into Effect?

The TPD was established in May 2014 and became legally binding on 20th May 2016. This gave retailers time to sell off any remaining non-compliant stock before the deadline.

Since 2016, all vaping products sold in the UK must be TPD compliant. Any retailers selling non-compliant products are breaking the law and putting customers at risk.

TPD Rules for E-Cigarettes and E-Liquids

As of May 2016, any nicotine-containing vaping product sold in the UK must comply with these specific rules:

E-Liquid Containers

Maximum volume: Single bottles cannot exceed 10ml of nicotine-containing e-liquid
Nicotine strength: E-liquids cannot exceed 20mg/ml nicotine concentration
Packaging: Must be child-resistant and tamper-evident
No filling: Containers must be completely sealed—refilling is not permitted

E-Cigarette Tanks

Maximum capacity: E-cigarette tanks cannot hold more than 2ml of e-liquid
Design: Tanks must be designed to prevent leakage
Safety features: All electrical components must be safe and reliable

E-Liquid Ingredients

All e-liquids sold must contain only approved ingredients:

Propylene Glycol (PG) – Carrier base
Vegetable Glycerine (VG) – Carrier base
Pharmaceutical-grade Nicotine – The active ingredient
De-ionised Water – To dilute the liquid
Natural and Artificial Flavourings – Only approved food-grade flavourings

Banned Ingredients:

E-liquids cannot contain:

Caffeine
Taurine
Colourings or dyes
Diacetyl (a harmful chemical linked to lung damage)
Acetyl Propionyl (similar substance to Diacetyl)
Any other harmful additives

Packaging and Labelling Requirements

All vaping products must have:

Child-resistant packaging – Designed to prevent children from opening it
Tamper-evident seals – So customers know the product hasn’t been opened
Warning labels – Clear health warnings about nicotine addiction
Ingredient lists – Full disclosure of what’s in the product
Nicotine strength labeling – Clearly displayed on the bottle
Manufacturing and expiry dates – For traceability
Batch numbers – For quality control purposes

Registration and Approval

Before any nicotine-containing vaping product can be sold in the UK, it must be:

Tested independently – By approved laboratories
Registered with the MHRA – The Medicines and Healthcare products Regulatory Agency
Approved for sale – Only after meeting all safety and quality standards
Monitored – The MHRA continues to monitor products for safety

Marketing Restrictions

TPD regulations require that vaping products:

Cannot claim medicinal benefits – No marketing suggesting vaping cures disease or helps with medical conditions
Cannot be marketed to minors – No advertising that appeals to young people
Must include health warnings – Any advertising must include appropriate warnings
Cannot use misleading claims – All marketing must be factual and honest

We Are Vapes is Fully TPD Compliant

Every single product we stock at We Are Vapes has been tested and verified to comply with TPD regulations. This means:

✓ All e-liquids are limited to 10ml bottles with maximum 20mg/ml nicotine ✓ All tanks are limited to 2ml capacity ✓ All products contain only approved, safe ingredients ✓ All packaging is child-resistant and tamper-evident ✓ All products are registered with the MHRA ✓ All products have been independently tested for safety ✓ All products meet strict quality standards

Why You Can Trust Our Products

When you buy from We Are Vapes, you’re getting:

Safe Products – All items have passed rigorous safety testing
Quality Assurance – Ingredients are pharmaceutical-grade and verified
Legal Compliance – We only stock products that meet UK law
Consumer Protection – Every product comes with clear labelling and warnings
Traceability – Batch numbers and registrations ensure accountability
Professional Standards – We operate responsibly as a licensed retailer

Our Commitment to Responsible Vaping

At We Are Vapes, we’re not just about selling products—we’re about promoting responsible vaping practices. This means:

Honest Information – We provide accurate, fact-checked information about vaping from credible sources. We never make exaggerated claims about the benefits of vaping.

Age Verification – We strictly verify that all customers are 18 or over before completing any purchase.

Customer Support – Our team is available 7 days a week to answer questions about product safety, TPD compliance, and responsible use.

Health-First Approach – We support customers who want to reduce or quit smoking, while being transparent about the risks and realities of vaping.

Regulatory Compliance – We stay up to date with all UK and EU vaping regulations and adjust our practices accordingly.

What TPD Means for You as a Customer

Benefits of TPD Compliance

Your Safety – TPD ensures all products have been tested and proven safe
Ingredient Transparency – You know exactly what’s in every product you buy
Child Protection – Packaging design prevents accidental access by children
Quality Standards – All products meet consistent quality benchmarks
Consumer Rights – TPD-compliant products come with proper labelling and safety warnings

What Changed Because of TPD

Before TPD came into effect in 2016:

E-liquids came in large bottles (30ml, 50ml, even 100ml)
Tanks were often larger than 2ml
Nicotine strengths were unregulated
Ingredients weren’t always disclosed
Not all products were tested for safety

Since May 2016:

E-liquids are limited to 10ml bottles
Tanks are capped at 2ml
Nicotine strength is capped at 20mg/ml
All ingredients must be listed and approved
Every product must be independently tested and registered

Synthetic vs. Tobacco-Derived Nicotine

While most e-liquids contain nicotine extracted from tobacco plants, some newer products use synthetic nicotine (lab-created nicotine with a similar chemical structure).

Both types are covered by TPD regulations. Whether derived from tobacco or synthesised in a laboratory, any nicotine-containing vaping product must still comply with all TPD requirements.

At We Are Vapes, we stock products using both types, and all are fully TPD compliant and safe for use.

Common Questions About TPD Compliance

Q: Are all UK vaping products TPD compliant?

A: No. Some retailers still sell non-compliant products illegally. We recommend only purchasing from reputable retailers like We Are Vapes who can confirm TPD compliance.

Q: Can I buy larger e-liquid bottles online?

A: No. Any retailer selling e-liquids in bottles larger than 10ml is breaking the law. Be wary of websites offering non-standard bottle sizes.

Q: Does TPD apply to nicotine-free e-liquids?

A: No. TPD only applies to products containing nicotine. Nicotine-free e-liquids are not regulated under TPD.

Q: Can products be imported from outside the UK?

A: Products must still be TPD compliant to be sold in the UK, regardless of where they’re manufactured. Importing non-compliant products is illegal.

Q: Why is nicotine strength capped at 20mg/ml?

A: The 20mg/ml limit balances consumer needs with health protection. Higher concentrations pose greater health risks and are unnecessary for satisfying nicotine cravings.

Where to Find TPD Registration Information

All TPD-compliant products are registered with the MHRA (Medicines and Healthcare products Regulatory Agency). You can verify product registrations on the MHRA website.

If you want to check whether a specific product is registered and compliant, we can help you. Contact us:

Phone: 07933834854 Email: vapesuperstorebradford@gmail.com

Our Promise to You

At We Are Vapes, we promise:

Every product we sell is 100% TPD compliant
Every product has been independently tested and registered
We provide complete ingredient transparency
We give honest, fact-based advice about vaping
We maintain strict age verification procedures
We support responsible vaping practices
We stay up to date with all regulations and adjust accordingly

We’re committed to your safety and well-being. If you have any questions about TPD compliance, product safety, or our commitment to responsible vaping, please don’t hesitate to contact us.

Contact Us

For questions about TPD compliance or product safety:

We Are Vapes

Telephone: 07933834854 Email: vapesuperstorebradford@gmail.com Available: 7 days a week

Address: Unit 1 Factory Street Vapesuperstore Bradford West Yorkshire BD4 9NW United Kingdom

We’re here to help you make informed decisions about the products you buy.